Maximus
Run Club
Brand
ProjectRun Club
Date
May 2026
Description
Maximus presents the 'Run Club' campaign, a commercial film capturing the physical intensity of endurance training. Produced by Good Oil and created by Droga5 ANZ, the spot features a runner finding a moment of reprieve on a coastal promenade following a workout. The project leans into a cinematic visual style, utilizing a warm color palette to highlight the outdoor sports setting. Through a live-action technique, the narrative focuses on the intersection of fitness and recovery, emphasizing the role of the sports drink in the runner's routine.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Beverages
Color
Navy
Blush
Lime
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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