Maximus
Run Club
Brand
Date
May 2026
Description
Maximus presents 'Run Club,' a commercial campaign centered on the fitness landscape and the high-energy demands of endurance sports. The project leans into a cinematic aesthetic, utilizing live-action techniques to capture a sun-drenched coastal setting. Developed by agency partners Droga5 ANZ, part of Accenture Song, the spot shifts away from traditional athletic portrayals to focus on the reality of physical exertion. Production was handled by Good Oil, ensuring a polished, commercial look that emphasizes the brand's role in the recovery and hydration space.
Style
Horizontal, Commercial, Cinematic, Warm
Industries
Beverages
Color
Navy
Blush
Lime
Background
Sandy Beach
Context
TVC / TV Commercial
Associated creatives
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