Ross releases the second installment of its 'On My Way' series, a brand film that explores the nature of creative pressure. The narrative is framed by a dialogue over visuals that transition from aerial drone footage of Los Angeles streets to intimate car interior and studio sequences.
The production features creative direction and agency support from McKinney, with production handled by William McVay. Post-production and VFX are provided by WORK USA, while Honeymix oversees the sound and music composition. The project utilizes a cinematic, live-action technique to maintain a clean visual aesthetic throughout the film.
