Romanian Design Week 2023: Brand Identity

Feb 2024

The brand identity for Romanian Design Week 2023 establishes a cohesive visual language through bold typography and geometric experimentation. Developed by designers Claudia Draghia, Sebastian Pren, and Radu Manelici, the project employs a high-contrast palette of lime green, vibrant blue, red, and purple to unify digital and physical event touchpoints. The system features intricate line-based letterforms and abstract 3D motifs applied across event posters, wayfinding signage, and environmental banners. By balancing minimal aesthetic principles with rhythmic graphic patterns, the identity spans from urban wheat-pasted installations to animated motion graphics, ensuring clear communication across social media and venue architecture.

Horizontal, Commercial, Graphic

Typography

Advertising Campaign