Ring
Search Party from Ring | Be A Hero In Your Neighborhood - Super Bowl
Brand
Date
Feb 2026
Description
Ring introduces a new neighborhood-focused feature in this Super Bowl commercial, 'Search Party.' The narrative follows families navigating the emotional search for lost pets, moving from traditional flyer-posting in suburban residential streets to the digital integration of their community camera network. Produced by Miniac with VFX from Bemo, the campaign leverages cinematic storytelling and live-action techniques to demonstrate how the app's AI matching tool functions within real-world environments. The film uses dramatic camera movements to bridge the gap between traditional community support and modern technology-driven pet recovery.
Style
Horizontal, Cinematic, Raw
Industries
Consumer Electronics
Background
Street
Context
TVC / TV Commercial
Associated creatives
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