RIMOWA
Tracing Edinburgh's medieval angles.
Jan 2025
Tracing Edinburgh's medieval angles is a travel editorial campaign for RIMOWA, captured by photographer Carmine Romano. The project explores the intersection of classic European masonry and the brand's signature industrial design, set against the historic streetscapes of Scotland's capital. Featuring a mix of commercial product shots and documentary-style urban vistas, the imagery grounds the luggage in a tangible, lived-in context. The aesthetic leans into a travel-narrative style, utilizing analogue film techniques and natural light to emphasize texture. With scenes ranging from cobblestone streets and gothic spires to golden hour urban landscapes, the series creates a cohesive link between the brand’s ribbed metallic aesthetic and the architectural geometry of the city.
Vertical, Editorial, Warm
Natural light, Analogue / film
Bags & Accessories
Advertising Campaign
