The RIMOWA Never Still Amsterdam campaign, captured by photographer Dana Lixenberg, leans into the intersection of travel and urban exploration. Featuring creative direction by Lina Kutsovskaya, the imagery maintains a clean aesthetic, utilizing natural light to frame the collection against the canal paths and historic architecture of Amsterdam.
The editorial approach highlights the functional design of the backpacks, styled by fashion editor Nancy Rohde. The series features models Boy Dijkhuis, Frank De Beer, and Renee Does, capturing a quiet, earthy palette that emphasizes the textures of layered outerwear and the structured silhouettes of the brand’s accessories.
