RIMOWA: Mahjong Attaché

Dec 2024

RIMOWA presents the Mahjong Attaché, a commercial campaign centered on the intersection of travel-inspired design and traditional tabletop gaming. Captured by photographer Feng Li, the editorial photography features a diverse ensemble cast engaged in play, set against interiors that emphasize the brand's signature metallic aesthetics. The series highlights the Mahjong Attaché through various compositions, ranging from wide shots of the gaming table to detailed product studies. Casting direction by Denise Hu underscores the project's focus on group dynamics, utilizing warm, directional lighting to accentuate the textures of the aluminum cases and the refined surfaces of the tiles.

Clean, Horizontal, Commercial

Set-dressed

Advertising Campaign