RIMOWA

Dec 2024

RIMOWA’s Mahjong Attaché campaign highlights the fusion of traditional gaming and high-end accessories within the fashion and luxury goods sector. Shot by photographer Feng Li, the editorial and commercial imagery places the brand's iconic grooved aluminum aesthetic at the center of a social gathering. The project channels a warm, intentional atmosphere, utilizing clean, directional lighting to emphasize the metallic textures of the cases against the tactile surfaces of a mahjong setup. With casting direction by Denise Hu, the visuals bring together a diverse cast in a setting that leans into rich, natural tones and material contrasts.

Clean, Horizontal, Commercial

Bags & Accessories

Set-dressed

Advertising Campaign