Rich Earth Institute
Pee on a Plant Super Bowl
Brand
ProjectPee on a Plant Super Bowl
Date
Jan 2026
Description
Rich Earth Institute challenges domestic water consumption habits in this public awareness spot, titled Pee on a Plant. Produced by agency LERMA/, the project focuses on the environmental impact of toilet usage during major sporting events. The commercial employs a mix of live-action footage and animated character graphics to bridge the gap between crowd environments and household utility. The edit features dynamic split-screen layouts and polished product close-ups, utilizing animation to illustrate the narrative contrast between large-scale viewership and individual water waste.
Style
Horizontal, Cinematic, Polished
Techniques
Animation
Industries
Public Awareness
Context
TVC / TV Commercial
Associated creatives
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