Ribena: Andrew Berry
Brand
Date
Jan 2026
Description
Ribena’s latest commercial campaign leans into a documentary-style narrative, centering on the cultivation of the brand’s blackcurrants. The film captures an artist at work within agricultural fields, emphasizing the physical inspection of the harvest across sun-drenched rows of bushes. Directed under the moniker Andrew Berry, the project utilizes live-action techniques to achieve a warm, organic visual aesthetic. By leveraging natural light and a documentary framing, the production highlights the textures of the fruit and the scale of the landscape.
Style
Documentary, Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Rust
Jet Black
Background
Agricultural Land
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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