Ribena’s latest commercial campaign leans into a documentary-style narrative, centering on the cultivation of the brand’s blackcurrants. The film captures an artist at work within agricultural fields, emphasizing the physical inspection of the harvest across sun-drenched rows of bushes.
Directed under the moniker Andrew Berry, the project utilizes live-action techniques to achieve a warm, organic visual aesthetic. By leveraging natural light and a documentary framing, the production highlights the textures of the fruit and the scale of the landscape.
