Ribena
Andrew Berry
Brand
ProjectAndrew Berry
Date
Jan 2026
Description
Ribena’s latest commercial campaign, directed by Andrew Berry, leans into a documentary-style approach to showcase the source of its product. The film captures the process of blackcurrant harvesting in a sunlit, agricultural setting. Featuring a focus on the tactile nature of fruit cultivation, the project utilizes warm, natural light to highlight the lush green fields. The live-action technique emphasizes the scale of the environment and the hands-on inspection of the harvest.
Style
Documentary, Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Beverages
Color
Rust
Jet Black
Background
Agricultural Land
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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