Rennsport

Brand Identity

Brand

Rennsport

ProjectBrand Identity

Date

Sep 2025

Description

Rennsport’s brand identity project establishes a contemporary visual language for the luxury automotive space, bridging classic engineering with modern digital presentation. The work by Signifly encompasses a comprehensive design system, featuring custom typography, a refined logo suite, and a minimalist web interface designed for automotive enthusiasts. The project incorporates motion graphics and high-contrast animation to showcase technical details, such as gauge-inspired transitions and geometric iconography. The physical and digital executions rely on a polished, clean aesthetic, utilizing monochrome palettes and precise grid-based layouts to highlight vehicle specifications and bespoke restoration details. Key contributors include innovation lead Dženita Džindo, client lead Jamie Vaughan, and web developer James Chu. Design execution was led by Christopher Ashton, Alexander Spliid, and Lukas Jurcik, with strategic support from Kathrine Elvira Boysen and Ellie Valentine.

Style

Horizontal, Commercial, Clean

Industries

Luxury Automotive

Color

Jet Black

Pure White