Renault Arkana
Motorvogue - April 22
Brand
ProjectMotorvogue - April 22
Date
Jan 2025
Description
Renault Arkana takes centre stage in this automotive campaign, which spotlights the hybrid vehicle through a series of urban-focused driving sequences. The production leverages live-action technique to explore the car’s interior technology and exterior design, captured across a range of evening settings. Developed in collaboration with agency AdSmart from Sky, the creative direction leans into cinematic framing. The visual language utilizes a distinct colour grading palette, alternating between cool tones and warm lighting to emphasize the vehicle's presence in high-end, metropolitan environments.
Style
Horizontal, Cinematic, Monochrome, Warm, Cool
Industries
Electric / EV
Color
Jet Black
Charcoal
Background
Street
Context
Advertising Campaign
Associated creatives
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