Renault Arkana: Motorvogue - April 22

Jan 2025

Renault Arkana showcases its latest hybrid automotive offering in this commercial campaign, capturing the vehicle across diverse urban landscapes. The production moves between dynamic driving sequences and intimate interior shots to detail the model's design and technology features. Executed with a live-action technique, the film utilizes cinematic lighting to balance warm and cool tones. The visual narrative anchors the vehicle within evening social environments, emphasizing the car's presence in a contemporary setting. AdSmart from Sky served as the creative agency for the project.

Horizontal, Cinematic, Monochrome, Warm, Cool

Street

Advertising Campaign