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Reese's Puffs, GloRilla

Eat 'Em Up
ProjectEat 'Em Up
Date

Jul 2026

Description

Reese's Puffs and GloRilla collaborate on the "Eat 'Em Up" commercial, a vibrant spot that centers on the artist at a breakfast table before transitioning into a surreal, oversized cereal-themed set. The piece utilizes dynamic camera movements to frame the artist among stylized props, emphasizing the brand's presence through high-energy sequences. Developed as a live-action commercial, the production leans into a warm color palette to maintain a bold, saturated aesthetic. The project features creative contributions from a multi-disciplinary team, with post-production and VFX handled by Company 3 New York and Shepherd, while the soundscape was crafted by Tiny Lion.

Style

Horizontal, Commercial, Warm

Industries

CPG / Packaged Food

Color
Burnt Orange
Pure White
Background

Set-dressed

Context

Advertising Campaign

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