Reef

Lost Tourist

Brand

Date

Apr 2026

Description

Reef presents 'Lost Tourist,' a summer-focused campaign that follows a group of friends in a relaxed, coastal setting. The film captures an authentic, leisure-driven atmosphere on a tropical patio, highlighting the brand’s connection to outdoor apparel and footwear through casual, live-action storytelling. Developed in collaboration with agencies Party Land and Hailstorm LLC, the project utilises a cinematic approach to frame its subjects against lush, natural surroundings. The execution relies on warm, natural light to define the mood, grounding the production in a sun-drenched aesthetic that complements the outdoor apparel industry.

Style

Horizontal, Cinematic, Warm

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Forest Green

Beige

Navy

Background

Sandy Beach