Reef
Is This It?
Brand
ProjectIs This It?
Date
Apr 2026
Description
Reef explores the casual spirit of beach culture in their latest commercial project, Is This It? The campaign follows two individuals navigating a gathering, focusing on their search for specific footwear against a backdrop of sun-drenched coastal surroundings. Developed by creative agencies Party Land and Hailstorm LLC, the live-action project utilizes natural light to emphasize the warm, relaxed atmosphere of the setting. Production was handled by Strike Anywhere, with post-production and visual effects provided by The End.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Footwear
Color
Jet Black
Navy
Background
Sandy Beach
Context
TVC / TV Commercial
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