Red Tractor Oats
Properly Farmed Food - Passion
Brand
Date
May 2026
Description
Red Tractor Oats presents its 'Properly Farmed Food - Passion' campaign, a cinematic film exploring the origins of their product. The piece focuses on the agricultural process, documenting a farmer at work across expansive fields during golden hour. Produced by TRUCE with production support from Matilda Hobba and media planning by Ryvalmedia, the film utilizes live-action techniques to highlight the textures of soil and rural landscapes. The visual approach leans into warm, natural light to document the environment of the farm.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Rust
Camel
Background
Agricultural Land
Context
Brand Film / Corporate Video
Associated creatives
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