Red Tractor Oats: Properly Farmed Food - Passion
Brand
Date
May 2026
Description
Red Tractor Oats presents its 'Properly Farmed Food - Passion' campaign, a cinematic exploration of agricultural roots. The project focuses on the human elements of farming, featuring close-up observations of soil and land cultivation. Produced by TRUCE with production support from Matilda Hobba, the work leans into a rustic aesthetic. The visuals utilize golden hour lighting and natural light techniques to frame the grain-to-table process within expansive, working landscapes. Media planning for the campaign was managed by Ryvalmedia.
Style
Horizontal, Cinematic, Warm, Golden Hour
Techniques
Natural light
Industries
CPG / Packaged Food
Color
Rust
Camel
Background
Agricultural Land
Context
Brand Film / Corporate Video
Associated creatives
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