Red Tractor Oats
Properly Farmed Food - Generational
Brand
Date
May 2026
Description
Red Tractor Oats presents 'Properly Farmed Food - Generational,' a campaign film focusing on the heritage of fifth-generation farming. The piece documents the cycle of agriculture, moving from silhouettes against twilight skies to the textures of sunlit fields and machinery. Employing a cinematic, documentary approach, the work leans into natural light and a clean visual rhythm to capture the character of the land. The production was supported by media agency Ryvalmedia, with production management by Matilda Hobba and TRUCE.
Style
Documentary, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Background
Sunset Sky
Context
Brand Film / Corporate Video
Associated creatives
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