Red Tractor Oats: Properly Farmed Food - Generational
Brand
Date
May 2026
Description
Red Tractor Oats presents 'Properly Farmed Food - Generational,' a campaign piece exploring the legacy of fifth-generation farming. The film leans into a documentary aesthetic, utilizing natural light and an analogue-inspired visual language to capture the textures of oat fields and rural production. Produced with media support from Ryvalmedia and production by TRUCE and Matilda Hobba, the project emphasizes a focus on agricultural heritage and traditional machinery.
Style
Documentary, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
CPG / Packaged Food
Background
Sunset Sky
Context
Brand Film / Corporate Video
Associated creatives
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