realestate.co.nz: Rentals Launch | Flatmates
Brand
Date
Feb 2025
Description
realestate.co.nz introduces its rental-focused campaign, 'Rentals Launch | Flatmates,' highlighting the shift toward independent living through a series of relatable domestic scenarios. The commercial video leans into a domestic atmosphere, utilizing low-angle perspectives and warm, intimate lighting to underscore the frustrations of shared living arrangements. Developed by agency partners Droga5 Aotearoa, part of Accenture Song, the spot combines purposeful narrative with a distinct interior aesthetic. Post-production and VFX were managed by The Post Office, while OMD New Zealand handled media strategy for this real estate platforms campaign.
Style
Vertical, Commercial, Warm
Industries
Color
Camel
Jet Black
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
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