realestate.co.nz introduces its rental-focused campaign, 'Rentals Launch | Flatmates,' highlighting the shift toward independent living through a series of relatable domestic scenarios. The commercial video leans into a domestic atmosphere, utilizing low-angle perspectives and warm, intimate lighting to underscore the frustrations of shared living arrangements.
Developed by agency partners Droga5 Aotearoa, part of Accenture Song, the spot combines purposeful narrative with a distinct interior aesthetic. Post-production and VFX were managed by The Post Office, while OMD New Zealand handled media strategy for this real estate platforms campaign.
