realestate.co.nz
Rentals Launch | Flatmates
Brand
ProjectRentals Launch | Flatmates
Date
Feb 2025
Description
realestate.co.nz introduces its latest campaign, 'Rentals Launch | Flatmates,' highlighting the shift toward independent living. The commercial leans into a domestic atmosphere, using a warm color palette and a distinctive low-angle perspective to focus on the textures of a rental home interior. Developed by agency partners Droga5 Aotearoa, part of Accenture Song, the spot addresses the common friction points of shared housing through on-screen captions. The production utilizes a vertical format tailored for digital engagement, with post-production and VFX handled by The Post Office and media strategy managed by OMD New Zealand.
Style
Vertical, Commercial, Warm
Industries
Real Estate Platforms
Color
Camel
Jet Black
Background
Living Room
Context
Advertising Campaign, TVC / TV Commercial
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