Ram

May 2026

Ram’s Dream Bold campaign contrasts the scale of imagination with the performance of their latest automotive lineup. The film transitions between a young boy playing with toy trucks in a wooded landscape and high-octane sequences featuring full-sized pickup trucks navigating urban environments through precise drifts and heavy acceleration. Produced by Superprime Films, the project utilizes live-action technique and cinematic framing to bridge the gap between childhood play and real-world vehicle capability. Sound design by IXYXI punctuates the action, using a dynamic audio profile to mirror the shift from tactile, detailed close-ups of miniatures to the raw power of automotive performance captured in natural outdoor lighting.

Horizontal, Action, Cinematic

Luxury Automotive

TVC / TV Commercial