Rachel Comey
HEATWAVE
Brand
ProjectHEATWAVE
Date
May 2025
Description
The HEATWAVE project for Rachel Comey serves as a designer fashion editorial set against raw, architectural, and coastal landscapes. Photographed by Kathy Lo, the campaign features model Romi Peled in a series of outdoor portraits that lean into an earthy, desaturated palette. Executing across varying environments—from textured concrete walls to rugged rocky coasts—the series utilizes natural light and analogue film techniques to capture a tactile aesthetic. The work highlights the collection's utility-focused silhouettes and layering through deliberate, relaxed compositions.
Style
Editorial, Vertical, Earthy
Techniques
Natural light
Industries
Designer Fashion
Associated creatives
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