Rachael Ray Nutrish
The Look
Apr 2026
This campaign for Rachael Ray Nutrish, titled The Look, highlights the brand’s fifteen-year history of home-cooked pet food. The spot leans into an intimate, observational style, intercutting close-ups of pets with human-centric scenes of meal preparation in a bright, sunlit kitchen. By featuring hand-prepared ingredients like butternut squash and cherry tomatoes, the film grounds the product narrative in a domestic, culinary context. Produced by agency EP+Co, the work utilizes live-action technique and warm, natural light to maintain a clean and cinematic aesthetic. The narrative centers on the connection between pets and their owners within a modern home setting, emphasizing preparation and care.
Horizontal, Cinematic, Warm, Clean
Natural light
CPG / Packaged Food
Living Room
TVC / TV Commercial
