Rabanne

May 2024

The Rabanne Sundate Collection 2024 campaign is a masterclass in modern luxury fashion, blending high-end editorial aesthetics with a relaxed, sun-drenched lifestyle sensibility. Under the creative direction of Julien Dossena, the campaign captures the effortless interplay between Rabanne’s signature metallic structuralism and the tactile, natural world. Photographer Quentin Saunier leans into the evocative power of natural light, placing model Sara Caballero against an array of vivid, coastal-inspired backdrops that range from rugged volcanic rock to serene maritime vistas. The visual narrative utilizes cinematic framing and editorial minimalism to elevate everyday moments, whether the subject is lounging on a boat or standing against a playful, decal-covered ice cream truck. The collection itself is anchored by intricate fabric textures—from shimmering chainmail and sequined skirts to vibrant paisley prints—all punctuated by the brand’s iconic chunky gold hardware. The execution benefits from the refined precision of hair stylist Charlotte Dubreuil and makeup artist Annick Ferré Rosse, whose work ensures a grounded, authentic beauty that complements the heavy metallic accents. Ultimately, the project serves as a sophisticated testament to the brand’s ability to remain both fashion-forward and deeply rooted in the carefree spirit of summer, resulting in a cohesive series that resonates with warmth, texture, and a distinctly polished, sun-kissed atmosphere.

Lifestyle, Editorial

Natural light

Luxury Fashion Houses, Fashion