Rabanne introduces the Rock Star Mascara through a high-contrast beauty advertising campaign. The visuals lean into a clean, commercial aesthetic, utilizing polished beauty light to emphasize defined textures and sharp, smoky eye makeup.
The series features entertainer Troye Sivan and model Quinn Mora, each captured against a neutral studio backdrop. Creative execution is led by photographer Rory van Millingen, with movement direction by Stephen Galloway and styling by Marc Forne. The imagery highlights the product's applicator and branding, supported by hair styling from Nao Kawakami and makeup artistry by Diane Kendal.
