Rabanne
Rock Star Mascara
Brand
ProjectRock Star Mascara
Date
Aug 2025
Description
Rabanne introduces the Rock Star Mascara through a refined beauty advertising campaign. The imagery channels a minimalist aesthetic, utilizing clean studio backdrops and soft beauty lighting to focus on the product's performance and application. Photographer Rory van Millingen leads the visual direction, capturing Quinn Mora and Troye Sivan in a series of polished portraits. The campaign integrates styling by fashion editor Marc Forne, with hair by Nao Kawakami and focused makeup artistry by Diane Kendal. Movement direction by Stephen Galloway rounds out the production, highlighting the campaign's commercial focus on high-impact eye makeup.
Style
Vertical, Commercial, Clean
Industries
Cosmetics
Color
Jet Black
Background
Grey Seamless
Context
Advertising Campaign
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