Qwant’s brand identity project establishes a visual language for the digital search engine platform through a series of minimalist graphic design and motion graphics executions. The work balances clean, vector-based interface illustrations with crisp typography, emphasizing a modular aesthetic across both digital and physical touchpoints.
Developed by graphic designer Bruno and illustrator Joanna Ławniczak, the identity integrates custom spot illustrations and motion sequences that define the user experience. The visual system extends from mobile UI animations and service-focused video panels to large-scale outdoor advertising, ensuring a consistent brand presence in both digital environments and urban spaces.
