Ornikar’s brand identity project establishes a visual language for the digital driving services platform. The work integrates a clean, minimalist aesthetic across mobile app interfaces, web platforms, and promotional collateral. By utilizing a restrained color palette of dark purple, yellow, and cream, the identity maintains consistency while incorporating playful vector iconography.
The project executes a cohesive digital experience through precise graphic design and motion graphics. Key elements include kinetic typography, fluid UI animations, and 3D product renders that showcase the app’s service offerings. This digital product showcase relies on sharp, sans-serif typography to ensure clarity across both static layouts and interactive map interfaces.
Creative contributions for this identity system were led by Bruno, who managed graphic design, motion, and web development, supported by illustration work from Maëlle Dubois.
