Quilted Northern
We Quilt This City
Brand
ProjectWe Quilt This City
Date
Apr 2026
Description
Quilted Northern presents 'We Quilt This City,' a musical commercial campaign that transforms the mundane setting of a supermarket aisle into a choreographed performance. The spot centres on a diverse cast of women interacting with the brand's paper goods while navigating a brightly lit retail environment. Directed through a live-action technique, the film utilises a distinct neon color palette, with vibrant purple and blue overhead lighting defining the visual atmosphere. Heavy Duty Projects provided the music and sound design, which serves as the rhythmic foundation for the project's vocal-led narrative.
Style
Horizontal, Commercial, Neon
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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