Quilted Northern
We Quilt This City
Brand
ProjectWe Quilt This City
Date
Apr 2026
Description
Quilted Northern brings a musical flair to its latest campaign, 'We Quilt This City.' The commercial features a cast of women navigating a brightly lit supermarket aisle, integrating song and dance choreography into a high-energy retail environment. The production leans into a vivid aesthetic, utilizing neon lighting transitions to punctuate the performance. Heavy Duty Projects provided the music and sound design, anchoring the live-action technique within the CPG and home essentials space.
Style
Horizontal, Commercial, Neon
Industries
CPG / Packaged Food
Color
Navy
Pure White
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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