This commercial video for Quilted Northern focuses on the tactile properties of the brand's Ultra Plush product line. Set within a residential interior, the piece centres on the interaction between the user and the paper, emphasising its cushiony layers and soft texture.
The edit leans into a clean, domestic aesthetic, using warm, inviting lighting to establish a comfortable atmosphere. The sequence transitions from lifestyle interaction to product-focused close-ups, with post-production and VFX provided by 9iFX Studios.