Questrade The Impossible Dream 2023

About

Questrade’s cinematic commercial project, The Impossible Dream, examines moments of individual ambition and everyday resilience through a series of intimate, observational vignettes. The narrative navigates domestic spaces and professional environments, anchoring its storytelling in the private anticipation of personal milestones. Produced by ANIMALS, the film leans into moody lighting and low-key aesthetics to create an atmospheric, grounded tone. The project utilizes live-action techniques, further defined by a matte visual finish that emphasizes the contemplative nature of the characters. Music and sound design are provided by Grayson Music, with post-production and visual effects completed by School Editing, Wingman VFX, and Alter Ego.