Amazon: Mind Reader
Brand
Date
Mar 2023
Description
Amazon presents Mind Reader, a humorous commercial spot centered on the integration of smart home automation and streaming technology. The film features Scarlett Johansson and Colin Jost, portraying the domestic interactions between the celebrity couple and their voice-controlled smart assistant device. Set within a contemporary home, the production utilizes clean lines and warm lighting to ground the narrative. Creative direction from Lucky Generals emphasizes the dialogue-driven script, captured through a cinematic, live-action technique that maintains a neutral aesthetic across the domestic interior.
Style
Humorous, Horizontal, Cinematic, Clean
Industries
Color
Navy
Charcoal
Background
Living Room
Context
TVC / TV Commercial
Associated creatives
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