Amazon
Jordan Mailata, Packaging Reduction Officer
Brand
Date
Mar 2026
Description
Amazon Australia enlists NFL athlete Jordan Mailata for a humorous promotional campaign that highlights the brand’s commitment to packaging reduction. Set within a bustling fulfillment center, the film features Mailata in a custom suit constructed from cardboard and prime tape, leaning into the role of the company's designated Packaging Reduction Officer. Produced by Poem Group, the commercial utilizes dynamic handheld camera work to capture the high-energy performance. The project balances a playful tone with polished, live-action techniques to showcase logistics operations through a lighthearted lens.
Style
Humorous, Horizontal, Commercial, Polished
Industries
E-commerce Platforms
Color
Camel
Jet Black
Background
Warehouse
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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