Puss Puss Magazine
New Morning
Brand
ProjectNew Morning
Date
Apr 2025
Description
New Morning is a monochrome fashion editorial featured in Puss Puss Magazine. Shot on analogue film, the project leans into a documentary-style narrative, capturing a series of observational portraits set within sparse, wintry outdoor landscapes. The series emphasizes organic textures and tailored silhouettes through a raw, grainy aesthetic. Photographer Donavon Smallwood leads the visual execution, with fashion editing and styling by Imaan Sayed and art direction by Wali. The work incorporates makeup by Ingeborg and casting by Najia Saad to establish its atmospheric, naturalistic tone.
Style
Editorial, Vertical, Monochrome
Techniques
Analogue / film, Natural light
Industries
Designer Fashion
Context
Editorial
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