Puss Puss Magazine: New Morning

Brand

Puss Puss Magazine

Date

Apr 2025

Description

New Morning is a monochrome fashion editorial produced for Puss Puss Magazine. The project features an observational, documentary-style narrative set against expansive, rural landscapes and wintry, sparse environments. The imagery leans into a cinematic aesthetic, prioritizing natural light and textured, outdoor settings to frame its fashion selections. The series is led by photographer Donavon Smallwood, who employs an analogue film technique to capture the movement and candid expressions of the subject. The visual concept is developed through art direction by Wali, with fashion styling and editing by Imaan Sayed. Additional production support includes makeup artistry by Ingeborg and casting direction by Najia Saad.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Context

Editorial