Purlom

Apr 2025

Purlom introduces a new brand identity that draws on traditional Spanish culinary culture, blending minimalist graphic design with a vibrant visual language. Created with graphic design direction by Onmi Design, the project spans packaging, motion graphics, and outdoor advertising, unified by a bold serif typeface and a saturated color palette of cyan, red, and yellow. The identity leverages a retro aesthetic to communicate heritage through clean typography and stylized culinary illustrations. The execution features a mix of high-contrast vector graphics and candid, lifestyle-focused imagery captured in natural light. By combining flat colors with traditional motifs like laurel wreaths and textured typography, the work maintains a cohesive commercial presence across both print and digital animations.

Commercial, Vertical

CPG / Packaged Food