The brand identity for Purlom, a CPG and food & beverage project, centres on a vibrant visual language that balances modern graphic design with retro influences. Created by Onmi Design, the identity features high-contrast typography and a bold, saturated colour palette—spanning cyan, pink, and yellow—to establish a distinct shelf presence for the company's charcuterie and food product lines.
The project incorporates a versatile range of collateral, from minimalist packaging and large-scale outdoor signage to motion-driven brand animations. Across these assets, the aesthetic leans into clean lines and flat illustrations, often paired with photography that emphasizes natural light and warm, communal dining settings. This approach maintains a cohesive visual thread across both digital and physical touchpoints.
