Purlom
Brand Identity
Apr 2025
Purlom introduces a comprehensive brand identity that leans into a bold, retro-inspired aesthetic to communicate its position in the premium charcuterie market. The project features an extensive suite of assets, including minimalist animation, typographic posters, and editorial lifestyle photography, all grounded in a high-contrast palette of vivid reds, yellows, and cyan. Graphic design by Onmi Design anchors the identity, utilizing striking serif typography and flat, clean graphic illustrations that highlight traditional Spanish culinary heritage. The execution transitions across diverse touchpoints, from outdoor billboard displays to tactile product packaging, maintaining a consistent commercial and artistic sensibility throughout.
Commercial, Vertical
CPG / Packaged Food
