A person sitting barefoot on a white plastic chair holding a metallic silver handbag in a gloved hand.

A woman holding up a black leather shoulder bag while seated in a white chair, with an artwork hanging in the background.

Woman in black lingerie seated on a white plastic chair holding a black handbag inside a concrete room with a framed artwork leaning in the back.

Model seated on a concrete floor wearing dark clothing, holding a brown shoulder bag over a printed floor image, photographed by Luca Khouri.

Model with long dark hair wearing black lingerie and holding a shoulder bag while seated on a white plastic chair

Model holding a framed artwork featuring a classic painting against a plain background for Puppets and Puppets

Person with long dark hair wearing a hat, white top, and black trousers lying on a concrete floor near a handbag.

Puppets and Puppets Spring 2025 Ad Campaign 2024

About

For the Puppets and Puppets Spring 2025 ad campaign, creative director Carly Mark leans into a surrealist, minimalist tension that deftly bridges the gap between high-end commercial polish and raw, offbeat artistry. Photographed by Luca Khouri, the campaign utilizes a stark, industrial palette defined by concrete floors and austere white walls, creating a clean, deliberate backdrop that allows the collection’s structural accessories to take center stage. The imagery channels a distinct editorial aesthetic, alternating between high-key, bright lighting and moody low-key chiaroscuro techniques to heighten the interplay of textures. With styling by Taylor Thoroski, the campaign pushes against traditional luxury tropes, instead incorporating art-historical references like the Mona Lisa and Girl with a Pearl Earring alongside gritty, tactile details. These intentional juxtapositions—such as sleek leather shoulder bags paired with floor-bound prints or bare, darkened feet—anchor the work in a contemporary, avant-garde space. By stripping away the noise of a traditional fashion shoot, the project achieves a rare, evocative stillness. Whether highlighting the reflective sheen of metallic hardware or the soft, directional light across a subject's form, the resulting visuals feel both curated and unsettlingly candid, cementing the brand’s reputation for merging intellectual curiosity with wearable design in this striking, portfolio-defining editorial series.