Puma: We Play. We Shine.
Brand
Date
Jul 2025
Description
Puma’s 'We Play. We Shine.' commercial highlights the intensity and dedication of women’s soccer, featuring players navigating everything from locker room preparation to competitive stadium matches. The film leans into an energetic visual language, utilizing slow motion to emphasize footwork and athleticism against both sunlit outdoor pitches and indoor environments. Produced with editorial focus on the sport, the project captures the movement and camaraderie of the game through dynamic cinematography and a live-action technique.
Style
Horizontal, Commercial, Action
Techniques
Slow motion
Industries
Color
Jet Black
Hot Pink
Pure White
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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