Puma
Evospeed Social Media Campaign
Brand
Date
May 2026
Description
Puma’s Evospeed social media campaign focuses on performance and movement, highlighting the interplay between athlete and equipment. The production features soccer players navigating a dark synthetic turf environment, centered on precision footwork and the design details of the footwear. The visual approach relies on dramatic lighting and deliberate framing to emphasize speed, utilizing live-action techniques enhanced by digital VFX. Post-production and visual effects were handled by 9iFX Studios, which integrated motion graphics to accentuate the pace of the athletes on screen.
Style
Horizontal, Action, Cinematic, Matte
Techniques
VFX / visual effects
Industries
Soccer
Color
Crimson
Jet Black
Background
Gym
Context
Social Media / Short Form Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.