Puma: Evospeed Social Media Campaign
Brand
Date
May 2026
Description
Puma’s Evospeed social media campaign focuses on the synergy between elite athleticism and performance equipment. The campaign features soccer players maneuvering across a synthetic turf field, highlighting the interplay between the gear and rapid player movement. Technically, the project utilizes live-action technique layered with VFX and cinematic lighting to emphasize the speed and motion of the Evospeed range. The visuals contrast dark aesthetic elements with striking red grid patterns. Post-production for the campaign was completed by 9iFX Studios.
Style
Horizontal, Action, Cinematic, Matte
Techniques
VFX / visual effects
Industries
Color
Crimson
Jet Black
Background
Gym
Context
Social Media / Short Form Video
Associated creatives
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