Puma
Evopower
Brand
ProjectEvopower
Date
May 2026
Description
Puma brings its Evopower campaign to the pitch with a high-energy commercial spotlighting the technical design of its footwear. Set within the scale of a dramatically damaged stadium, the narrative centers on a soccer player and their equipment as the primary subjects. The spot utilizes cinematic live-action techniques alongside heavy VFX work to build an atmospheric aesthetic, characterized by dusky light and smoke. Post-production duties for the campaign were managed by 9iFX Studios.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Soccer
Color
Coral Red
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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