Puma: Evopower
Brand
Date
May 2026
Description
Puma’s Evopower campaign places professional soccer talent in a cinematic setting, centering the action on a grass pitch surrounded by a dramatically damaged stadium. The commercial leans into an atmospheric, high-energy aesthetic, using dusky light and heavy smoke to frame the athlete and their footwear. The spot utilizes live-action technique layered with heavy post-production work to achieve its distinct visual scale. 9iFX Studios managed the VFX and post-production, contributing to the overall cinematic look of the film.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Color
Coral Red
Jet Black
Background
Sports Venue
Context
TVC / TV Commercial
Associated creatives
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