Puma
AW16 Evotouch Q3
Brand
ProjectAW16 Evotouch Q3
Date
May 2026
Description
Puma’s AW16 Evotouch Q3 campaign features a panoramic film that places its subject within a surreal, cosmic nebula landscape. The production leans into a futuristic aesthetic, defined by deep emerald and neon green tones that anchor the high-impact visual design. Developed with extensive post-production and VFX from 9iFX Studios, the piece integrates floating spheres and glowing vertical light pillars against a backdrop of dark, mountainous terrain. This cinematic animation approach establishes a distinct visual identity for the seasonal release.
Style
Horizontal, Cinematic, Neon, Futuristic
Techniques
Animation, VFX / visual effects
Industries
Electric / EV
Color
Forest Green
Emerald
Background
Night Sky
Context
Advertising Campaign
Associated creatives
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