Puma

75th Anniversary

Brand

Date

Nov 2024

Description

Puma celebrates its 75th anniversary with a fast-paced campaign film that chronicles the brand's expansive athletic heritage. Produced by 100% with creative input from Narwal, the video interweaves archival sports footage with contemporary athletic imagery. The project channels a sense of sporting history by transitioning across football, running, tennis, and motor racing. It utilises a dynamic editing style that layers vintage film textures with modern, high-speed motion sequences to highlight iconic brand moments and equipment through the decades.

Style

Horizontal, Action, Cinematic

Techniques

Slow motion

Industries

Sportswear

Color

Jet Black

Pure White

Crimson

Context

Advertising Campaign, Brand Film / Corporate Video