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Pull & Bear

una place dans le monde
Date

Oct 2024

Description

Una place dans le monde is a fashion campaign for Pull & Bear that showcases contemporary streetwear and knitwear through an editorial lens. Photographed by Joaquin Burgueño, the series leans into a raw, tactile aesthetic, utilizing distressed interior settings and weathered architectural details to frame a relaxed, lived-in mood. Fashion styling by Monica Ucha emphasizes layered textures, from ribbed cardigans and oversized outerwear to denim and vintage-inspired knit pieces. The execution makes consistent use of natural light and an earthy, warm-toned palette to enhance the authenticity of the editorial portraits. By placing the subjects against peeling plaster, retro wallpaper, and vibrant floor coverings, the campaign achieves a gritty yet clean composition that highlights the layering and casual proportions central to the collection.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Context

Lookbook

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