Pull & Bear
Tenerife
Apr 2025
The Tenerife campaign for Pull & Bear presents a sun-drenched exploration of contemporary high street fashion. Captured through an editorial lens, the series leans into a minimalist aesthetic, pairing clean, monochromatic silhouettes and textured knits with the stark, sculptural lines of modern architecture. Photographer Berta Pfirsich and fashion editor Alberto Murtra utilize natural light to emphasize the warm, earthy palette of the location. Featuring model Ana Beatriz Cortes, the work transitions between outdoor settings—marked by gravel surfaces and native flora—and intimate, neutral-toned interior spaces, maintaining a relaxed Mediterranean atmosphere throughout the collection.
Editorial, Vertical, Clean
Natural light
High Street Fashion
Advertising Campaign
