Pull & Bear
SWIM CAMPAIGN SUMMER 2025
May 2025
The Swim Campaign Summer 2025 for Pull & Bear leans into a relaxed, coastal aesthetic, capturing the essence of sun-drenched travel and leisure. Photographed by Joaquin Burgueño, the series moves between candid moments on sandy shorelines and active scenes aboard private yachts, emphasizing a warm, natural light palette that highlights the collection's diverse swimwear styles. Produced by Charlie Dominguez Raidi, the imagery employs editorial and commercial techniques to showcase textured fabrics and vibrant patterns against open ocean backdrops. By utilizing analogue film textures and capturing the glow of the golden hour, the campaign builds a cohesive, atmospheric look that centers on seasonal vitality.
Vertical, Warm
Natural light
Swimwear
Advertising Campaign
