Pull & Bear: SWIM CAMPAIGN SUMMER 2025

May 2025

Pull & Bear's Swim Campaign for Summer 2025 captures the essence of coastal travel through a series of sun-drenched, editorial-style photographs. Shot on location with a focus on relaxed, candid moments, the campaign highlights the season’s latest swimwear collection, ranging from vibrant solids to floral prints and classic gingham patterns. The imagery leans into a warm, golden hour aesthetic, utilizing natural light to create soft shadows and highlight textures against clear, turquoise waters and sandy coastlines. Photographer Joaquin Burgueño emphasizes a lifestyle-driven perspective, with models posed across yacht decks and weathered piers to evoke a serene summer atmosphere. Produced by Charlie Dominguez Raidi, the campaign balances commercial clarity with a documentary-inspired approach, utilizing analogue-style film techniques to enhance the nostalgic, sun-soaked mood of the collection.

Vertical, Warm

Natural light

Advertising Campaign