Home
·Projects
·Pull & Bear
·2025
·SWIM CAMPAIGN SUMMER 2025

Model with wet long hair wearing a blue tie dye bikini on a boat under a clear blue sky

Model standing waist-deep in ocean water wearing a floral print bikini during sunset with golden backlighting.

Woman wearing a red bikini seated on a sandy beach resting her chin on her hand in a bright outdoor setting.

Two women seated on a wooden pier above turquoise water wearing swimwear for a Pull & Bear summer campaign.

Model wearing a black bikini lying outdoors on a sunbed under natural sunlight for a Pull & Bear campaign

Woman in a red bikini sitting on a striped beach towel on sand for Pull and Bear

Model wearing a burgundy gingham bikini standing on a sandy beach against a bright blue sky.

Two models wearing bikinis walking along a sandy beach near the ocean for a Pull and Bear swim campaign

Two female models wearing colorful bikinis posing outdoors near water during sunset for Pull & Bear summer campaign.

Model in patterned pink bikini seated on a white yacht deck against a clear blue sky

Two models lounging on the bow deck of a yacht over clear turquoise water for the Pull and Bear summer swim campaign.

A woman in a floral bikini sits on the deck of a white boat against a blue ocean and clear sky for a Pull and Bear swim campaign.

Pull & Bear SWIM CAMPAIGN SUMMER 2025 2025

About

Pull & Bear's Swim Campaign for Summer 2025 captures the essence of coastal travel through a series of sun-drenched, editorial-style photographs. Shot on location with a focus on relaxed, candid moments, the campaign highlights the season’s latest swimwear collection, ranging from vibrant solids to floral prints and classic gingham patterns. The imagery leans into a warm, golden hour aesthetic, utilizing natural light to create soft shadows and highlight textures against clear, turquoise waters and sandy coastlines. Photographer Joaquin Burgueño emphasizes a lifestyle-driven perspective, with models posed across yacht decks and weathered piers to evoke a serene summer atmosphere. Produced by Charlie Dominguez Raidi, the campaign balances commercial clarity with a documentary-inspired approach, utilizing analogue-style film techniques to enhance the nostalgic, sun-soaked mood of the collection.