Pull & Bear
swim
Brand
Projectswim
Date
Apr 2025
Description
This Pull & Bear swim collection campaign features a series of fashion editorial images that highlight the brand's latest swimwear through a sun-drenched, nautical aesthetic. Photographer Joaquin Burgueño documents the pieces across diverse settings, from boat decks to warm-toned outdoor backdrops, utilizing natural light to emphasize the textures of the apparel. With styling by Cloe Franco, the project leans into a relaxed summer atmosphere. The execution relies on high-contrast hard light and soft golden hour illumination to define the collection, creating a cohesive visual language across the commercial series.
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