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·2025
·STWD Winter E-Commerce by Xabin Zabala

Model in a white long-sleeve top and black midi skirt posing against a seamless white background for Pull and Bear.

Model standing against a white seamless background wearing a white long-sleeve top and washed grey wide-leg jeans, holding a black jacket.

Model Didi Sviridova poses in a black layered asymmetrical dress and black knee-high leather boots against a white studio background.

Model Didi Sviridova wearing an oversized cream knit sweater paired with dark layered clothing against a bright white background.

Model Didi Sviridova wearing a cream STWD cropped t-shirt and black pants against a black studio background for Pull & Bear.

Model Didi Sviridova in a white long-sleeve crop top and grey washed jeans against a solid black studio background.

Model Didi Sviridova in an oversized black leather jacket, white crop tank top, and baggy cuffed blue jeans against a white backdrop.

Model Didi Sviridova wearing a layered sheer black long-sleeve dress against a bright white background.

Pull & Bear STWD Winter E-Commerce by Xabin Zabala 2025

About

Pull & Bear's STWD Winter e-commerce campaign presents a clean, minimalist approach to seasonal high street fashion. Captured by photographer Xabin Zabala and styled by Monica Ucha, the series showcases the collection's versatile streetwear silhouettes through a series of sharp studio portraits. Featuring model Didi Sviridova, the imagery relies on soft, diffused lighting and neutral backdrops to maintain a consistent aesthetic. The styling highlights layering techniques and varied textures, from acid-wash denim and oversized knits to structured leather outerwear and sheer apparel.