Pull & Bear
STWD Winter E-Commerce by Xabin Zabala
Nov 2025
Pull & Bear's STWD Winter e-commerce campaign presents a clean, minimalist approach to seasonal high street fashion. Captured by photographer Xabin Zabala and styled by Monica Ucha, the series features model Didi Sviridova across a collection of versatile streetwear silhouettes, ranging from oversized knitwear and distressed denim to layered dresses and leather outerwear. The project utilizes consistent, soft light and neutral studio backdrops to emphasize garment texture and tailored fit. Through a series of vertical, commercial portraits, the creative team maintains a focus on wearable, contemporary aesthetics suitable for digital retail presentation.
Vertical, Commercial, Clean
Soft Light
High Street Fashion
White Seamless
E-commerce / Product
