Pull & Bear: STWD Winter E-Commerce by Xabin Zabala
Brand
Date
Nov 2025
Description
Pull & Bear's STWD Winter e-commerce campaign presents a clean, minimalist approach to seasonal high street fashion. Captured by photographer Xabin Zabala and styled by Monica Ucha, the series showcases the collection's versatile streetwear silhouettes through a series of sharp studio portraits. Featuring model Didi Sviridova, the imagery relies on soft, diffused lighting and neutral backdrops to maintain a consistent aesthetic. The styling highlights layering techniques and varied textures, from acid-wash denim and oversized knits to structured leather outerwear and sheer apparel.
Style
Vertical, Commercial, Clean
Techniques
Soft Light
Industries
Color
Jet Black
Background
White Seamless
Context
E-commerce / Product
Associated creatives
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