Pull & Bear
STWD DENIM
Brand
ProjectSTWD DENIM
Date
Feb 2025
Description
Pull & Bear presents STWD DENIM, a fashion campaign defined by a distinct streetwear aesthetic and an industrial visual palette. The imagery moves between neutral studio settings and textured, corrugated metal backdrops, focusing on layered silhouettes and denim-heavy styling. Photographed by Louie Cobo with fashion styling by Monica Ucha, the series utilises natural light and clean vertical framing to emphasize apparel textures. The work leans into editorial techniques, incorporating elements of analogue film and monochrome, low-key lighting to establish a direct, contemporary tone.
Style
Editorial, Vertical, Clean
Techniques
Natural light
Industries
High Street Fashion
Color
Jet Black
Context
Advertising Campaign
Associated creatives
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