Pull & Bear

STWD DENIM

Brand

Pull & Bear

ProjectSTWD DENIM

Date

Feb 2025

Description

The STWD DENIM campaign for Pull & Bear presents a focused exploration of high street fashion through a clean, industrial lens. Photographed by Louie Cobo with styling by Monica Ucha, the collection imagery centers on layered streetwear silhouettes and textile-focused compositions. Utilizing a mix of editorial and commercial aesthetics, the project captures the collection against varied surfaces, including neutral studio backdrops and textured corrugated metal. The visual direction leverages natural light and a de-saturated color palette to emphasize the construction of the garments, with specific techniques such as analogue film and monochrome contrast lending texture to the final output.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Jet Black

Context

Advertising Campaign