Pull & Bear
Shapes of the summer collection
Brand
Date
Jul 2025
Description
Pull & Bear's 'Shapes of the Summer' collection leans into minimalist high street fashion, capturing a seasonal range of vibrant primary hues. Photographed by Jorge Perez Ortiz, the editorial campaign contrasts saturated cobalt and royal blue textiles against stark white architectural elements and coastal backgrounds. The series features model Abdoulaye Fall, utilizing hard light to anchor the subjects against crisp studio-style panels placed within outdoor pebble beach settings. By emphasizing clean lines and high-contrast styling, the imagery maintains a direct, commercial aesthetic that highlights relaxed fits and summer-ready layers.
Style
Vertical, Clean, Editorial
Techniques
Hard Light
Industries
High Street Fashion
Color
Pure White
Royal Blue
Context
Advertising Campaign, Lookbook
Associated creatives
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