Pull & Bear

Sep 2025

Pull & Bear presents 'Scarlet red,' a high street fashion editorial that leans into minimalist aesthetics and industrial textures. Captured by photographer Joaquin Burgueño, the campaign places model Sophia Enggaard within raw, modern interior settings featuring exposed brick, concrete, and tubular chrome furniture. Styling by Cloe Franco centers on a color palette of charcoal and neutral tones punctuated by vibrant scarlet knitwear and accents. The imagery utilises natural light to create clean, high-contrast compositions that emphasize the structured tailoring and fabric textures of the collection. Makeup by Iria Salgado provides a contemporary, understated finish to the production.

Editorial, Vertical, Clean

Natural light

High Street Fashion

Advertising Campaign