Pull & Bear: Scarlet red

Brand

Pull & Bear

Date

Sep 2025

Description

For the Pull & Bear project Scarlet Red, photographer Joaquin Burgueño documents a collection centered on monochromatic minimalism punctuated by vibrant accents. The series features model Sophia Enggaard across a range of industrial-inspired interior settings, utilizing exposed brick, concrete, and tubular chrome furniture to frame the apparel. Styling by Cloe Franco leans into a modern, clean aesthetic, juxtaposing structured blazers and wide-leg tailoring with bold red knitwear and denim layers. With makeup by Iria Salgado, the imagery makes use of natural light and soft, directional shadows to highlight texture and form. The resulting editorial photography maintains a focus on contemporary fashion through a minimalist and clean visual language.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Context

Advertising Campaign