Pull & Bear presents the STWD 25 collection, a high street fashion campaign defined by its relaxed streetwear silhouettes and clean, minimalist aesthetic. The imagery features a series of portraits and editorial shots that emphasize the layered apparel through bright studio lighting and a stark white backdrop.
The project was captured by photographer Isaac Calpe, with casting directed by Charlie Dominguez Raidi. The visuals utilize a combination of action-oriented posing and casual lifestyle framing to showcase the collection's denim-focused pieces and graphic-heavy casual wear, worn by model Gabriel Noah.