Pull & Bear

Oct 2025

The Pull & Bear x Pleasures collaboration is a fashion campaign that captures a contemporary streetwear aesthetic through a series of editorial and commercial portraits. Photographed by Isaac Calpe and featuring model Nana Yaw Akuamoah, the work leans into an arid, desert-inspired visual narrative. The imagery utilizes a mix of studio settings with projected landscapes and on-location shoots during golden hour. The collection's pieces—ranging from graphic-heavy hoodies and bombers to relaxed wide-leg trousers—are presented through a blend of moody, atmospheric lighting and clean, flash-based portraiture. The campaign captures a nostalgic tone, utilizing natural light and an earthy, warm color palette to highlight the textured fabrics and graphic detailing of the collaborative apparel.

Vertical, Commercial

Streetwear

Advertising Campaign