Pull & Bear

PULL & BEAR Pacific Republic

Brand

Pull & Bear

ProjectPULL & BEAR Pacific Republic

Date

Jul 2024

Description

The Pacific Republic campaign for Pull & Bear presents a sun-drenched collection through a blend of high-street fashion editorial and lifestyle imagery. Photographed by Claudia Maturana, the project transitions between minimalist studio portraiture and authentic coastal settings, leaning into a casual, contemporary aesthetic. Fashion styling by Monica Ucha draws on Y2K references and relaxed summer layering, featuring utility cargo pants, floral-print sets, and denim staples. The visual narrative is defined by the use of natural light and soft, warm tones, with selected outdoor captures employing an analogue film technique to evoke a nostalgic, sun-kissed atmosphere. Model Gianne Hillary anchors the campaign across both the studio and location-based scenes.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Pure White

Background

White Seamless

Context

Advertising Campaign