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Pull & Bear: PULL & BEAR Pacific Republic

Brand
Pull & Bear
Date

Jul 2024

Description

Pull & Bear’s Pacific Republic project captures a laid-back, sun-drenched aesthetic through a series of editorial and commercial images. The collection channels a relaxed, contemporary mood, oscillating between minimalist studio portraits and authentic coastal vignettes featuring surfing motifs and weathered textures. Photographed by Claudia Maturana with fashion styling by Monica Ucha, the campaign leans into a Y2K-inspired sensibility, layering floral prints, ribbed camisoles, and loose utility denim. The visual language uses natural light and an analogue film aesthetic to ground the streetwear pieces in a warm, nostalgic atmosphere, featuring model Gianne Hillary across various outdoor and indoor settings.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries
High Street Fashion
Color
Pure White
Background

White Seamless

Context

Advertising Campaign

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