Pull & Bear

Mar 2024

The Pacific Republic Spring 2024 campaign for Pull & Bear leans into a relaxed, nostalgic aesthetic, blending resort-style leisure with high-street fashion. Shot on location, the project highlights the season's collection through warm, saturated palettes and architectural backdrops ranging from classic diner booths to poolside settings. Photographer Joaquin Burgueño documents the collection, featuring model Mariia Derevianko in a series of clean, sun-drenched compositions. The imagery utilizes hard and soft natural light to emphasize the movement in the garments, which include pastel sets, delicate floral prints, and signature graphic hoodies. Makeup artist Nacho Fernández complements the styling with a light, fresh aesthetic that anchors the seasonal mood.

Commercial, Warm, Horizontal

High Street Fashion

Lookbook, Advertising Campaign