The Pacific Republic Spring 2024 campaign for Pull & Bear leans into a relaxed, nostalgic aesthetic through a series of fashion images. Shot by photographer Joaquin Burgueño, the project captures the collection against backdrops ranging from classic diner booths to resort-style poolside architecture.
Throughout the series, makeup artist Nacho Fernández complements the styling with a clean, seasonal look. The campaign features model Mariia Derevianko in a variety of high-street ensembles, highlighting pastel tones and floral patterns within a warm, sunny visual framework that makes use of natural light and hard shadows to define the imagery.
