Pull & Bear: Pacific Republic Spring 2024
Brand
Date
Mar 2024
Description
The Pacific Republic Spring 2024 campaign for Pull & Bear leans into a relaxed, nostalgic aesthetic through a series of fashion images. Shot by photographer Joaquin Burgueño, the project captures the collection against backdrops ranging from classic diner booths to resort-style poolside architecture. Throughout the series, makeup artist Nacho Fernández complements the styling with a clean, seasonal look. The campaign features model Mariia Derevianko in a variety of high-street ensembles, highlighting pastel tones and floral patterns within a warm, sunny visual framework that makes use of natural light and hard shadows to define the imagery.
Style
Commercial, Warm, Horizontal
Industries
Context
Lookbook, Advertising Campaign
Associated creatives
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