Pull & Bear: PACIFIC REPUBLIC
Brand
Date
Jul 2024
Description
Pacific Republic is a sun-drenched fashion campaign for Pull & Bear that leans into the laid-back rhythm of coastal surf culture. Captured through an evocative analogue film lens, the editorial series channels a nostalgic, road-trip aesthetic against a backdrop of clear blue skies and rugged shoreline horizons. The project, photographed by Claudia Maturana, centers on a series of outdoor portraits featuring model Gianne Hillary. The execution emphasizes raw, sun-drenched textures and candid moments, with styling by Monica Ucha and makeup by Mariona Botella providing a relaxed, contemporary polish to the travel-inspired apparel.
Style
Editorial, Vertical, Warm
Techniques
Analogue / film, Natural light
Industries
Color
Pure White
Context
Advertising Campaign
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