Pull & Bear

PACIFIC REPUBLIC

Brand

Pull & Bear

ProjectPACIFIC REPUBLIC

Date

Jul 2024

Description

Pacific Republic is a sun-drenched fashion editorial campaign for Pull & Bear, capturing a relaxed coastal aesthetic through the lens of photographer Claudia Maturana. Set against the backdrop of clear blue skies and rugged shorelines, the campaign leans into surf culture and travel-inspired lifestyle motifs. Featuring model Gianne Hillary, the imagery employs a distinct analogue film aesthetic, complete with visible borders and warm, golden-hour light. The styling by Monica Ucha complements this casual, outdoor mood, pairing graphic-print apparel and swimwear with functional beach accessories, while makeup artist Mariona Botella maintains a natural, sun-kissed look.

Style

Editorial, Vertical, Warm

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White

Context

Advertising Campaign